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Martin Reeves

Chairman, BCG Henderson Institute



  • MBA, Cranfield University School of Management
  • MA, natural sciences, University of Cambridge
  • Certification in Japanese, Osaka University of Foreign Studies
  • Postgraduate research in biophysics, University of Tokyo

BHI Affiliation
San Francisco

Martin Reeves

Chairman, BCG Henderson Institute

Martin Reeves is Chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas.

Martin is a regular contributor to Harvard Business Review, MIT Sloan Management Review, Fortune, and other management journals on business strategy and management.

A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also coauthored Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.

Featured articles by Martin

BCG Henderson Institute | March 15, 2023

Making Corporate Change Work: Lessons from Superprojects

We attempt to distill the lessons from two truly ambitious projects—NASA’s Apollo program and Pfizer’s Lightspeed project—and show how, to succeed, projects and organizations must resolve the tensions between ingenuity and control.

Harvard Business Review | March 15, 2023

Has Your Organization Acted on What It’s Learned in the Pandemic?

As the pandemic marks a third anniversary, business leaders around the world are eager to move on. But few companies have systematically institutionalized what they’ve learned from their Covid-19 experience to build resilience.

BCG Henderson Institute | January 3, 2023

Breaking the Vicious Cycle of Corporate Entanglement

In the increasingly politicized environment, leaders face the choice of leaning into politics or having the courage of restraint by limiting engagement. We argue they should choose restraint, for the sake of business and society.

Books, authored by Martin

The Imagination Machine

Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.

Your Strategy Needs a Strategy

The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.

Thinkers & Ideas podcast co-hosted by Martin

Inspiring and thought-provoking conversations with authors about influential ideas on business, technology, economics, and science.

32 Minutes | May 2, 2023

Beyond Disruption with Renée Mauborgne

"Non-disruptive creation is when you create a new market where there once wasn't any. So there's no displacement of industries, companies, or jobs. In a sense, it's the flip side of disruption."

30 Minutes | March 21, 2023

The Crisis of Democratic Capitalism with Martin Wolf

"We can never assume that our comfortable, safe lives in a democratic capitalist society are going to go on forever if we don’t do anything for it. The system is wonderful, but it’s also fragile."

27 Minutes | January 31, 2023

How to Stay Smart in a Smart World with Gerd Gigerenzer

"To stay smart in a smart world is not just a question of whether deep neural networks can be made smarter, but also how we can be made smarter. Smart technology needs smart citizens."

Recent Work

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28 Minutes | June 7, 2023

The Case for Good Jobs with Zeynep Ton

"The first component of the good jobs system is investment in people, but the secret sauce are the four operational choices that make employees work better. […] Focus and simplify, standardize and empower, cross-train, and operate with slack.”

Harvard Business Review | May 31, 2023

Why Conflicting Ideas Can Make Your Strategy Stronger

In a volatile, uncertain world, successful strategies are those conceived as portfolios of options rather than as roadmaps. Here's how to create and communicate such strategies.

MIT Sloan Management Review | May 30, 2023

Three Lessons From Chatting About Strategy With ChatGPT

When generative AI’s capacity for strategy creation is put to the test, it reveals where its strengths lie — and where humans still have the edge.

BCG Henderson Institute | May 26, 2023

Exploring the Emotional Landscape of Innovation

Reflections on the power of emotions in business.

34 Minutes | May 25, 2023

Economic Factors Underlying Biodiversity Loss with Partha Dasgupta, Simon Levin, and Georg Kell

In conversation with the world's leading sustainability economics thinkers about conceptualizing paths to a sustainable future.

30 Minutes | May 16, 2023

How Big Things Get Done with Bent Flyvbjerg

“As humans, we have a tendency to think fast – we really like to take our first thought and run with it. This causes us to act very spontaneously. In management, that’s a huge problem […]. You need to slow down first and think about what it is you're doing. […] And then you can move fast – and that is also key to success [because] the longer a project is, the more risk it is exposed to, including black swan risks.”